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Veeam Software has recently released its fourth annual Data Protection Trends Report revealing that organisations are now investing more in data protection solutions as part of their overall IT strategy.

“IT leaders are facing a dual challenge,” Veeam’s CTO and Senior Vice President of Product Strategy, Danny Allan, said. “They are building and supporting increasingly complex hybrid environments while the volume and sophistication of cyberattacks are increasing.”

“This is a major concern as leaders think through how they mitigate and recover business operations from disruption. Legacy backup approaches won’t address modern workloads – from IaaS and SaaS to containers – and result in an unreliable and slow recovery for the business when needed.”

A gap between what business units demand and what IT services can supply is believed to exist in four out of five organisations, highlighting the necessity for modern data protection to keep enterprises operating.

82 per cent of businesses experience an “Availability Gap” between the speed at which they require systems to be recovered and the speed at which IT can do so. 79 per cent of respondents point to a “Protection Gap” between the amount of data they risk losing and the frequency with which IT protects it.

These gaps serve as one of the justifications for rising data protection costs and why 57 per cent of organisations anticipate changing their primary data protection in 2023.

Additionally, organisations anticipate raising their budgets for data protection by 6.5 per cent globally in 2023, which is significantly more than anticipated for all IT spending overall. 

According to the research, outages brought on by cyberattacks had the most significant adverse effects on organisations in 2020, 2021, and 2022. In the past 12 months, 85 per cent of organisations have experienced at least one assault, up from 76 per cent in the previous survey. 

The Veeam Data Protection Trends Report highlights the importance of adequately investing in data protection technologies and strategies. 

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